NEVER FIT IN
CREATED TO NOT BELONG
For that rejects homologation.
No attempt to please. No compromise.
No following the trend here.
Rewriting the code.
It's not a shirt, it's a statement.
IT'S NOT A BRAND. IT'S OUR WAY OF SAYING NO.
No compromise.
No attempt to get in.
If everything smells fake, it all burns out. It is not inclusive. It's not welcoming.
You're either in, or you're part of the problem.
“We didn't want to be part of anything.We built the alternative.”
— Matteo & Davide, Co-founders of pill
€29,99 EUR
NOT LIKE THEM
We don't want to please everyone, just make our mark.
NEVER FIT IN
For those who don't fit in. For those who do not pretend.